Challenging Apple and Google? It's all about the story.

Microsoft is facing a new reality. From having been the world’s leading software supplier, the company has been transformed into a supplier of services and devices. Its competitors are Apple and Google, and the best technology isn’t enough to become the winner. This is a battle for customers’ hearts.

Together with us, Microsoft Sweden carried out a storytelling process in which all employees took part. Facilitation took place in our digitals tools, by means of inspiring films, concrete examples and clear instructions structured in a comprehensive flow. As a tool to get the movement going, we used Yammer, the company’s own social platform. Here, employees could vote on the stories they liked best. The result of the storytelling process was an increase in self-confidence and, more practically, a bank of stories that functions as an inspiring sales tool.